The Beasley household was the only house made of stone in their neighborhood. The representation of the house resonated with their son Chase, as they were also the only black family on their street. Over the years, Chase had many friends of various cultures, lifestyles and backgrounds to visit and bring new experiences to their family. He was heavily involved in arts, sports, and black culture throughout his youth. We Are StoneHouse represents the same mentality.. belonging amongst the rest of society but bringing a cultural change that makes us unique in every way. For our new logo, the word “stone” exemplifies the uniqueness to culture, while the house roof is under “one" as society can join together to create positive change and perspective for the next generation.